Our Trade Programmes
Professional colour, without compromise
Gentle Hair Dye is built around one simple idea: colour that's kinder.
Our formulas are PPD-free and ammonia-free — gentler on your clients' hair and scalp, without sacrificing results. Whether you're a solo stylist or running a busy salon, we have a programme to fit suit you.
PPD + Ammonia free Gentle formulation 20 blendable shades
Stylist Programme
Perfect for getting started
Ideal for home stylists and salons wanting to explore Gentle Hair Dye — trade pricing from day one, and no big commitment.
Trade pricing from your very first order
Free next day delivery on orders over £40
Low-cost postage on smaller orders
Expert product support
Salon Programme
For higher-volume salons
Designed for established salons placing larger orders. When you're ready to commit to volume, we'll make sure you're rewarded for it.
Our best rates — unlock bigger savings
Free next day delivery on qualifying orders
Suited to salons with higher-volumes
Expert product support