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Water Colour Gel is a gentle hair dye for grey hair – PPD free natural hair colours

Water Colour Gel® - PPD Free Hair Dye

The newest version of Water Colour is our best gentle hair dye yet.

You'll enjoy deep, natural hair colours, better grey coverage, easier application and quicker results - safe in the knowledge that its gentle formula is still free from harsh chemicals. Water Colour Gel is free from PPD, ammonia, alcohol and bleaching agents to give you a beautiful natural hair colour.

It is so easy to use – simply mix and apply for natural hair colour in 20 to 30 minutes.

Shade Chart

In Brief...

  • Free from Ammonia, PPD and Henna
  • Vegan and Cruelty Free
  • Lasts up to 18 washes
  • 20 to 30 minute application time

Not right for you? See our full range of gentle hair dyes

Our best cover yet

Rich, vibrant hair colour shades that give better grey coverage than ever before.

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Colour in record time

Just 20 to 30 minutes processing time...that's twice as fast as our original Water Colour!

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Gentle formula

Still free from nasties like PPD, ammonia, alcohol, resorcinol, perfume and bleaching agents.

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Mess free application

Simply mix with water to form a thick gel and apply with your tint brush - free with your first order.

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Planet conscious

Our mini vials contain the powder only, reducing waste. Simply add water and mix to a gel.

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Colour Chart

Water Colour Gel is a hair dye free from harsh chemicals so won't lighten your hair. This gentle hair dye is ideal for grey hair coverage or for darkening light hair. The hair colour samples below are the approximate shade when applied to white hair.

Barley Pale Light Blonde Hair Dye Gel - Ammonia Free and PPD Free Hair Dye for Grey Hair
Barley
Pale blonde - 9/0
£14.00   
3 for £36
Water Colour Toasted Barley Hair Colour Gel - Pale Ash Blonde Hair Dye for natural hair colours
Toasted Barley
Pale ash blonde - 9/1
£14.00   
3 for £36
Water Colour Golden Barley Hair Colour Gel - Light Golden Blonde Hair Dye without PPD and ammonia
Golden Barley
Golden pale blonde - 9/3
£14.00   
3 for £36
Water Colour Wheat Blonde Hair Dye - Ammonia Free Wheat Hair Colour Gel UK
Wheat
Mid blonde - 8/0
£14.00   
3 for £36
Toasted Wheat Water Colour Hair Dye Gel - Medium ash blonde hair dye without PPD and ammonia
Toasted Wheat
Mid ash blonde - 8/1
£14.00   
3 for £36
Water Colour Toffee Hair Colour Gel - Ammonia Free and PPD Free Toffee Hair Dye
Toffee
Mid honey blonde - 8/33
£14.00   
3 for £36
Water Colour Pumpkin Hair Dye for natural light copper hair colour - Ammonia free and PPD free hair dye
Pumpkin
Light copper - 8/43
£14.00   
3 for £36
Rye Water Colour Gel PPD Free hair colour - Dark Blonde Hair Dye Gel
Rye
Dark blonde - 7/0
£14.00   
3 for £36
Water Colour Gel White Pepper Hair Colour Gel - Ammonia Free Medium Grey Hair Dye UK
White Pepper
Dark ash blonde - 7/01
£14.00   
3 for £36
Water Colour Golden Rye Hair Dye Gel - Dark Golden Blonde Hair Dye for natural hair colour
Golden Rye
Dark golden blonde - 7/3
£14.00   
3 for £36
Water Colour Cinnamon Hair Dye Gel for medium copper blonde hair colour - PPD Free hair dye
Cinnamon
Mid copper blonde - 7/34
£14.00   
3 for £36
Water Colour Brazil Nut Hair Dye Gel - PPD Free Light Brown Hair Colour Dye
Brazil Nut
Light brown - 6/0
£14.00   
3 for £36
Water Colour Damson Hair Dye without ammonia - Dark Purple Hair Colour Gel
Damson
Vibrant deep purple - 6/7
£14.00   
3 for £36
Water Colour Chocolate Brown Hair Dye - Chocolate Hair Colour Gel for natural hair colours without ammonia and ppd
Chocolate
Mid brown - 5/0
£14.00   
3 for £36
Water Colour Warm Chocolate Hair Colour Gel - Warm Medium Brown Hair Dye for natural hair colour
Warm Chocolate
Mid warm brown - 5/3
£14.00   
3 for £36
Water Colour Dark Chocolate Hair Dye - PPD Free Dark Brown Hair Colour Gel
Dark Chocolate
Dark brown - 4/0
£14.00   
3 for £36
Black Coffee Water Colour Hair Dye Gel - Coffee Brown Hair Colour Without Ammonia
Black Coffee
Very dark brown - 3/0
£14.00   
3 for £36

Accessories...

Useful tools to help with your home hair colouring. Remember, we'll send you a FREE tint brush with your first order!

Water Colour Hair Dye Applicator Bottle - Gentle Hair Dye Accessories
Water Colour Applicator Bottle
£2.00    more info...
Black Tint Bowl - Recyclable Plastic Tint Bowl
Tint Bowl (Black)
£3.25    more info...
Black Long Tail Tint Brush - Black Plastic Tint Brush
Long Tail Tint Brush (Black)
£2.25    more info...
Straw eco friendly reusable tint bowl - Hair Tools Straw Tint Bowl
Eco Tint Bowl (Straw)
£4.95    more info...
Eco Friendly Tint Brush - Hair Tools Straw Tint Brush
Eco Tint Brush (Straw)
£2.95    more info...
More shades are on the way...
If you can't see yours yet, why not contact us for tips on a custom blend?
Contact Us

In more detail

Water Colour Gel is our newest 'just add water' hair dye thats PPD and ammonia free. It was developed to be even kinder to the hair and produce even better natural looking hair colour, capable of up to 100% grey coverage without the use of damaging chemicals.

You'll receive a small bottle of hair dye powder which, when mixed with water, forms a thick, easy to apply gel hair dye. Kind to your hair, it boasts excellent grey coverage and gives rich, natural looking hair colours.

Free from ammonia, PPD, alcohol, resorcinol, perfume and bleaching agents, you can enjoy beautiful natural hair colours without the need for harsh chemicals.

We'll send you a free tint brush with your first order which will last for years to come. This is the only piece of specialist equipment you need. Usage instructions are enclosed with every order, and explain how to use Water Colour Gel hair dye to achieve your choice of permanence - from semi-permanent right through to a quasi-permanent natural hair colour, lasting up to 18+ washes. We also include plastic hats and gloves. You can opt out of these after checkout if you have your own reusable ones.

As with all our gentle hair colours, Water Colour Gel can only be used to cover greys or darken your existing hair colour. Since it is free from bleaching agents, it will not lighten your hair.

For the best grey hair coverage, we'd recommend selecting a base shade (shades that end in /0) and applying for the full 30 minutes.

Questions & Answers

Do I need any equipment?

The only special item you will need is the free reusable tint brush that you'll receive with your first order.

The hair colour gel can be mixed in any non-metallic bowl, and a measuring cup or jug is also useful to ensure the correct amount of water (90ml) is used. You'll probably be able to find these items in your kitchen, or we sell plastic and plastic-free tint bowls from £3.25.

How long does the colour last?

Water Colour Gel can be used as a Demi or Quasi-Permanent hair dye. It should be applied to dry hair, with timings as follows:

Quasi-Permanent
When applied for just 30 minutes, you'll enjoy hair colour lasting up to 18+ washes and providing up to 100% grey coverage.

Demi-Permanent
When applied for only 20 minutes, your hair colour will last up to 12 washes and provide subtle grey coverage.

The above is a guide only – the results may be affected by the condition of your hair

How do I apply Water Colour Gel?

Water Colour Gel hair dye should be applied to dry hair following our simple 4 step application process.

Step 1 – Mix

  • Measure 90ml of hot (but not scalding) water into a mixing bowl.
  • Gradually add all the powder from the vial into the water, stirring constantly with a tint brush until fully mixed and beginning to form a gel.
  • Leave to stand for 2 minutes to allow gel to thicken, then stir again before application.

Step 2 – Apply

  • Wearing gloves, apply to dry hair.
  • Follow either the Full Head or Regrowth application methods (detailed below).

Step 3 – Wait

  • Pile your hair on top of your head and put on the cap provided, ensuring it’s secure to prevent dripping.
  • Keep your hair warm by wrapping a towel over the cap, ensuring the solution doesn’t dry out.
  • Set a timer – either 20 or 30 minutes (see below), depending on the permanency you'd like.

Step 4 – Rinse

  • Rinse the colour from your hair until the water runs clear.
  • Shampoo your hair using your usual shampoo and rinse thoroughly again.
  • Apply your usual conditioner and leave in for at least one minute to restore the pH balance.
  • Rinse and style as normal.

Application Methods

Full Head Application

Use for first-time hair colouring, or when there’s no marked difference between roots and ends.

  • Use the tint brush to apply the hair dye gel mixture to your roots in 1.5cm sections.
  • Work the mixture through the rest of your hair, ensuring even coverage from roots to ends.
  • Choose your development time - 20 or 30 minutes.

Regrowth Application

Use to cover root regrowth when the rest of your hair is already coloured.

  • Apply the hair colour gel mixture to your roots only at 1.5cm intervals using the tint brush.
  • Choose your development time. If required, apply the remaining mixture to the ends 10 minutes before the end of your chosen processing time.

Development Time

Water Colour Gel produces rich natural hair colours in record time - twice as fast as Water Colour hair dye! Choose the permanency of your hair colour by adjusting the timing:

20 minutes – Demi-Permanent

For hair colour that lasts up to 12 washes, and provides subtle grey coverage.

30 minutes – Quasi-permanent

For hair colour that lasts up to 18+ washes, giving up to 100% grey coverage.

Can I still use a mixer bottle?

Whilst mixing in a bowl and then applying with a brush is the optimum way of applying Water Colour Gel, we have tested applying this hair dye with a mixer bottle from our original Water Colour, and the technique does still work.

If you wish to do this, please note two key points:

1. The fill line on our old bottles is too low for Water Colour Gel, so please measure 90ml hand hot water.

2. Water Colour Gel forms a thick gel, so it does need a really good shake when mixed in the bottle. Shake vigorously until mixed, leave for two minutes and then shake again before applying.

Can I mix a custom shade?

Yes! Want your favourite Water Colour Gel hair dye shade to be just a little more golden? Or perhaps, add a hint of red or a dash of copper? Our article in the Infohub takes you step by step through the process of mixing different hair colour shades to create a hair colour that is unique to you.

Can I lighten my hair with Water Colour Gel?

Water Colour Gel does not contain any harsh bleaching agents - therefore, it can only darken or tone your hair. This is perfect for regular grey coverage, or for darkening your existing hair colour.

If you have more than a smattering of greys, there is one easy trick you could try for a beautiful natural highlights effect. Simply choose a shade lighter than your natural colour.

How many vials of Water Colour Gel will I need?

We cannot give you an exact answer as this will always depend on how long or thick your hair is.

If your hair is of average thickness and about shoulder length, you will usually need 1 vial of Water Colour Gel. For longer or thicker hair you may need 2 or even 3 vials.

If you are applying to your roots only, you may even get 2 applications from the same vial of hair colour gel. You will need to split the powder carefully and reduce the water volume. Ensure any powder you are not using right away remains totally dry and is tightly re-sealed in the vial.

What are the ingredients in Water Colour Gel?

Water Colour Gel is an ammonia and PPD free hair dye that uses a water-based formula that preserves your hair's natural structure. It does not contain harsh chemicals such as PPD, ammonia, alcohol, peroxide, resorcinol or bleaching agents.

The following ingredients are found in all shades of Water Colour Gel hair colour:

Sodium Sulfate
Sodium Percarbonate
Xanthan Gum
Methyl Ethyl Cellulose
Silicia Dioxide
Sodium Laurol Sarcosinate
Mineral Oil
Sodium Metasilicate

Depending on the hair colour shade you choose, your hair dye will also contain a combination of the following:

P-Toluenediamine Sulfate
P-Aminophenol
M-Aminophenol Sulfate
1,5-Dihydroxynaphthlene
P-Amino-O- Cresol
4-Amino-M- Cresol
2-Amino-6- Chloro-Nitrophenol
1-Hydroxyethyl 4.5- Diamino
Pyrazole Sulfate
HC Yellow 2

I have a PPD allergy - will this be ok for me?

Water Colour Gel is a PPD free hair dye. Many people who react to standard PPD hair dyes find this hair dye colour much easier to tolerate.

However: If you have a confirmed allergy to PPD (p-phenylenediamine), it’s important to be cautious with any hair colour because:

  1. Some people with PPD allergy can also react to related colour ingredients (this is called cross-reaction)
  2. Sensitivities can be unpredictable, and allergies can develop over time (sensitisation) even if you’ve used a product before without problems

Whether you have allergies or not, you should always patch test before every use - even if you’ve used the product successfully in the past. If you get any itching, redness, stinging, swelling or irritation during the patch test, do not use the product. If you’ve had a severe reaction before (e.g. facial/eye swelling, blistering, widespread rash), we recommend speaking with a GP/dermatologist and asking about patch testing to confirm which ingredients you react to.

How do I do a patch test?

Even if you have used Water Colour Gel hair dye before, and although it is an ammonia and PPD free hair dye, it is essential to patch test before every hair dye gel application.

Patch testing with Water Colour Gel is a simple 3-step process:

1. Mix Test Solution

Take a small pinch of Water Colour Gel powder and mix it with a drop of warm water. Be careful to reseal the cap securely on the remaining dye to keep it dry.

2. Apply Test

Clean a small area inside your elbow and apply the solution with a cotton bud. Allow it to dry and leave on for a minimum of 48 hours.

3. Monitor for Reactions

If irritation, redness, itching, swelling, or burning occurs, wash off immediately and do not use the product. If symptoms persist seek medical advice.

What will I get in my order?

Your order will include:

  • Your chosen Water Colour vial(s).
  • Polythene hat and gloves – one per item ordered.
  • Instructions – one per order

Your first order will also include a free reusable tint brush!

We pride ourselves on offering eco-friendly options. If you do not need the hat and gloves, you can opt to remove them from your order after checkout.

What is the shelf-life of Water Colour Gel powder?

When stored correctly, Water Colour Gel powder can be stored for many years. However, it is best to use within two years of purchase if you can to minimise the chance of it spoiling.

It is important to store your Water Colour hair colour gel somewhere dry, and ideally also cool and dark like a drawer or cupboard (do not store in the bathroom). Check the lids are on tight as this will help to prevent moisture getting in.

Best Hair Colour These formulas are so easy to mix up and use.... I tend to do mine every 3 to 4 weeks.
Reviewed by Donna on 10/02/2026
Water colour gel review I love it. It is super easy to apply. It doesn't sting my scalp like some hair dyes and it leaves my hair in good condition
Reviewed by Katie on 09/02/2026
Id recommend Water Colour Gel I love using water colour gel, it gives my hair a lovely shine and covers grey hair really well. I'd recommend this colour. It's super easy to use and lasts nicely too.
Reviewed by Carla on 09/02/2026
What attracted me to Water Colour Gel are it's pure ingredients. I want a hair colour that's close to my natural colour before I went grey. I mix together one third 'chocolate' to two thirds 'wheat' and am very pleased the result.
Reviewed by Marilyn on 09/02/2026
Glossy hair galore! I'm LOVING the shade Chocolate! Not only does my hair look shiny and glossy, but the grey is adequately covered, and the condition of my hair stays soft due to the non-chemical formula. Win-win!
Reviewed by Clare on 09/02/2026
Gentle cover for greys It's easy and quick to use and covers grey hair without harsh chemicals
Reviewed by Susan on 09/02/2026
This is a great, easy to use natural product. It doesn't last as long as non natural brands but it does last well and the colours are rich
Reviewed by Abigail on 09/02/2026
Total Grey Coverage I've begun using these recently as I suffer from scalp psoriasis and am relieved to find these dyes do not aggravate it!y natural colour now is almost completely white. I mix Barley and toasted Wheat together for my perfect pale blonde colour. Definitely recommend.
Reviewed by Simone on 09/02/2026
Black coffee I have been using these water colours for over 10 years. I take them to my hairdressers who applies the colour to my hair using warm water. I had to find a gentle product after suffering with sebherroric dermatitis but still wanting to cover up my grey hair. Great coverage and a happy scalp. Please see before and after photos.
Reviewed by Louise on 08/02/2026
Amazing coverage of grey I've used Water Colour (4.0) for c. 18 years! The new gel gives an even more vivid colour & in less time & I'm really happy with it. It fades a little bit between uses, but I also like that, as it doesn't give such a jarring root line. See photos for before & after my last use. I'd gone 8 weeks between applications (usually 6).
The customer care & advice is also fantastic. They are always so very friendly & helpful, with great suggestions & tips re. colour choice, how to prepare hair & product, how to apply it, timings, etc..
I love that it is free from lots of common compounds in dyes too & wouldn't use anything else.
Reviewed by Elaine on 08/02/2026
Golden Rye I was originally mixing two colours to get the result I wanted, but since the introduction of Golden Rye I now prefer this. It is a lovely, shiny, golden blonde.
Reviewed by Penny on 07/02/2026
Great long-lasting colour I wasn't sure about the change from powder to gel as I'd used the powder for years. But the gel is great and easy to use and I found a colour that was fairly similar to the light blonde powder - 'toffee'. I'd say the only downside to the change is the much more limited range of colours. However, it's easy to use, there's more of it, and it lasts really well.
Reviewed by Susie on 07/02/2026
One happy customer. I have an allergy so i need a gentle hair dye, this is great as it covers well with no irritation, I use the shade brasil nut.
Reviewed by Julie on 06/02/2026
Mix of Golden Barley and Toffee I mixed a tube of 9/3 Golden Barley with a quarter tube of 8/33 and got my perfect shade of mid strawberry blonde. It was applied to light blonde/grey hair. I'm very pleased with the result and hope it's lasts well!
Reviewed by Ann on 06/02/2026
My hair colour Lovely richness to the colours , hoping that a deep burgundy is developed soon !
Reviewed by Penny on 05/02/2026
Wheat and Rye mix It's very good for coverage especially grey, overall a good product.
Reviewed by Sandra on 05/02/2026
My go to hair dye I genuinely love this hair dye. Been using it since it was released.. previously used the regular water colour dye which was good but the consistency of the gel is definitely an improvement. Will always use this until I reach the stage where I may want to embrace the grey and stop using dyes altogether. There is no smell from this and as long as you apply it properly and follow the instructions it has amazing full coverage on my considerable snow white roots that come through as regrowth every few weeks. No irritation either and I have very sensitive skin.
Reviewed by Aisling on 05/02/2026
Water colour hair gel Easy to apply, handy tip, use a warm bowl.
Reviewed by Helen on 05/02/2026
I have been using these products now for over 10 years, I will never use anything else now. Amazing product, your hair feels amazing after using this product. I cannot use anything else because of my intolerances with chemicals in hair products.
Reviewed by Lynnette on 05/02/2026
Colour is rich and lasts well This covers my grey while looking natural and warm. It is good to know if am nourishing my hair rather than damaging it with harmful chemicals
Reviewed by Philippa on 04/02/2026

Customer Reviews

50 reviews with an average score of 4.8 stars

All our verified reviews are collected independantly by Reviews.io - see our Reviews.io page.

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Water colour gel hair dye – Gentle natural hair dyes UK

Our best cover yet

See the difference right away, with the deepest and most vibrant natural hair colour shades in our range.

With better grey hair coverage than our original Water Colour hair dye, we're confident Water Colour Gel will tackle even resistant grey hair, allowing you to continue to choose a gentle approach even as grey hair increases.

As with our original formula, you can combine hair colour shades to create your own custom hair colours, as well as adjusting processing times to adapt the grey coverage / permanency.

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quick hair colour gel – gentle hair dye for grey hair

Colour in half the time

Water Colour Gel is our new quick hair colour gel. It needs just 20 or 30 minutes processing time, giving you great hair colouring results quicker than ever.

Which time to choose? It depends on the permanency you'd like.

Choose 30 minutes for quasi-permanent hair colour, which will last up to 18+ washes with up to 100% grey coverage.

Demi-permanent colour needs just 20 minutes, and will last up to 12 washes. This will give a more subtle grey coverage, useful for blending rather than hiding greys.

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Water Colour Hair Dye Gel - ammonia free and ppd free hair dye

Free from nasties

Gentle Hair Dye isn't just our name - it's our mission. You can rest assured that just like our original Water Colour hair dye, Water Colour Gel is:

  • Free from PPD
  • Free from ammonia
  • Free from alcohol
  • Free from resorcinol
  • Free from perfume
  • Free from bleaching agents

Not only that, but it gives you even better hair colour and grey coverage in half the time. What's not to like?

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mess free and quick natural hair colour – Water Colour Hair Dye Gel

Mess free application

Water Colour Gel hair dye is easy to mix and apply. You can use any non-metallic bowl.

Simply measure 90ml of hot (but not scalding) water into the bowl of your choice. Gradually add the hair dye powder from the vial, stirring constantly with your free, reusable tint brush until the water and powder are fully mixed and a gel is beginning to form.

Leave to stand for 2 minutes to allow the hair colour gel to thicken, then stir again before beginning your application.

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Gentle hair dye for grey hair for natural hair colour

Helping the planet

By shipping our hair dyes without water, we're not only saving over 100g in weight per colour, we're also able to use super small bottles that fit in small packages. All of this gives a lower carbon footprint and uses less plastic and other packaging material.

Unlike our original Water Colour hair dye, you no longer need a mixer bottle for our new hair colour gel - any non-metallic bowl is fine, which helps reduce plastic waste even further.

Hats and gloves? We still include single use ones free of charge, but rest assured if you don't need them, you can tick a box after check out and we'll leave them out of your order.

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Cruelty
Free
Gentle
Formulas
Suitable
for Vegans
Friendly
Support
Recyclable
Packaging
Speedy
Delivery