Magic

Wheat has long been a dietary staple, but surprisingly, it also has a range of nourishing proteins which make it fabulous for repairing damaged hair and leaving all hair types in tip top condition.

To access these proteins, the wheat must be put through a process called hydrolysis, which breaks apart the proteins. This makes them small enough to interact with the hair cuticles and form a protective layer.

Why is hydrolysed wheat protein in our Magic Conditioner?

Hydrolysed wheat protein is exceptionally beneficial for damaged hair. It has a low molecular weight, meaning it can easily be absorbed by the hair shaft and inner fibres, helping to repair breakages like split ends.

These proteins provide a whole host of other benefits too, which include strengthening your hair, adding volume and texture and working to prevent your hair drying out by locking in moisture.

All this whilst leaving your hair silky smooth and shiny! This is why we have added hydrolysed wheat protein to our Magic conditioner.

Aqua, Isopropyl Myristate, Behentrimonium Chloride, Cetyl Alcohol, Paraffinum Liquidum, Hydrolyzed Wheat Protein, Parfum, Benzyl Alcohol, Dehydroacetic Acid

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It really is magic! Magic conditioner is amazing. It consistently leaves my hair in brilliant condition and tames my curls. It's the best conditioner I have ever used.

Reviewed by Mary O on 05/04/2023

It really is magic I have troublesome hair as I suffer with a thyroid condition which means my hair becomes dry, brittle and hard to manage. Magic is the only product that gently teases out the knots and offers super condition and I know its all gentle for my hair and scalp

Reviewed by Tricia M on 05/04/2023

Magical conditioner Best conditioner ever! I've tried alternatives, and regret it - always return to magic. Thank you Gentle hair dye!

Reviewed by Helen T on 05/04/2023

Good conditioning, not too heavy I have been using magic for some years . It is light( my hair very fine) smells good, ( subtle not too overpowering like some) and rinses out very easily ( low suds) also a bottle lasts ages as you only need a very small amount.

Reviewed by Sue C on 05/04/2023

Excellent product, leaves your hair feeling nourished and soft. I was recommended this product during chemotherapy along with the gentle shampoo, still continuing to use it as haven't found anything better.

Reviewed by Dawn on 05/04/2023