If your greys seem particularly stubborn you are not alone – “how do I hide my stubborn grey hair?” is one of the questions we hear most often.
Melanin is the natural pigment that gives your hair its colour - it provides a really good foundation layer for hair dyes to bind to. As hair turns grey, that pigment disappears - and the cuticle tends to get tougher too. That's a double whammy - it becomes both harder for the colour to bind, and harder for it to penetrate.
Don't panic - help is at hand...here are our seven top tips for the best grey cover
The best colour to hide grey hair is a base shade.
A base shade is any colour that ends with /0 - for example in Water Colour Gel we offer 7 base shades from 3/0 Black Coffee through to 9/0 Barley.
They are the best choice for covering grey hair mainly because they contain more pigment than non-base shades, so will help cover resistant greys more completely. There are other benefits though - for example, they usually blend grey hairs more seamlessly, and give more consistent colour tone.
Wash your hair with shampoo before colouring, but skip any conditioner or treatments. You want the hair clean and free from anything else - for example, oils - that would make it harder for colour to penetrate the hair shaft.
Hotter water will help with activating Water Colour Gel - and heat also makes it easier for the colour to penetrate the hair shaft. You want it hot but comfortable - not burning or scalding.
If your grey hair is particularly resistant, try adding less water - 80ml instead of the usual 90ml. This will give you a slightly thicker mixture, packed with more colour pigment that will help cover your stubborn grey hair.
Don't be shy - make sure every grey hair is thoroughly coated. Start with the roots, and then concentrate on other areas - particularly around the hair line and temples. Your tint brush can really help here, making it easier to work the hair dye gel in.
At least the full 30 minutes. For very resistant grey hair, you can extend the development time to as long as 50 minutes.
Keeping your hair warm during development really helps with colour absorption. Once you've applied the colour, try putting a plastic cap over your hair and then wrapping a pre-warmed towel over the top.
Remember - as a family business, we've been specialising in gentle ways to colour stubborn grey hair for decades. If you're ever stuck, we'd love to help - please do get in touch.