Oiamiga Permanent Hair Dye

1. Shampoo and rinse throughly

The included charcoal pre-colour shampoo helps remove product build-up to prepare your hair for fabulous results.

2. Mix and Apply

Tip the colour into the rapid activator and shake, before applying to towel-dried hair. Oiamiga works best on slightly damp hair.

3. Wait

The rapid activator can shave 20 minutes off your colour's processing time.

Looking for full coverage? Wait between 30 and 40 minutes (depending on how stubborn your greys are) for maximum coverage, high colour integrity and the longest lasting colour.

Want to naturally blend your greys? In that case, 20 minutes should do the trick (and is also the perfect length for a beard or moustache).

4. Rinse and Condition

Add a bit of water to lather, then rinse until the water runs clear. Squeeze out excess water, then use the included conditioner to lock in your colour

You should always patch test at least 48 hours prior to using Oiamiga hair dye - even if it is a brand you have used before. To patch test with Oiamiga:

1. Unscrew the lid from the colour bottle, take a cotton bud and dip it into the liquid, then rest on a saucer. Replace lid securely. Using a second cotton bud, repeat with the Rapid Activator.
2. Mix the two liquids together on the saucer, then use a cotton bud to apply a small sot on the inside of your elbow.
3. Do not wash off for at least 48 hours - or up to a week if you've previously had an allergic reaction to another hair dye.

If you experience any irritation, redness, swelling or burning, it is likely you are allergic to an ingredient in Oiamiga permanent hair dye and should not use it. If this happens, please contact us and we will help you to find a more suitable product.

The Oiamiga mix is quite generous, so unless you have long hair (below your shoulder blades) or very thick hair, one box should be ample.

Oiamiga is a really versatile colour that can be used on any hair. For a subtler, less coloured look, as little as 10 minutes can be effective on facial hair.

Oiamiga's innovative Rapid Activator ensures a faster processing time with stronger colours that last longer. Over time, you'll discover the best timings for you, but typical timings are:

• Just 15 minutes if you have finer hair.
• For stubborn grey, thick or coarse hair, you're likely to need 30 minutes, but will still enjoy better colour intensity and less fading.
• Super stubborn greys? Go for a full 40 minutes for the best coverage.
• Beard or moustache? These often benefit from a more 'uncoloured' look - you might find as little as 10 minutes works best.

On natural hair, Oiamiga can lift one or maybe two shades. However, if you're colouring over pre-coloured hair, you need to choose a shade that is the same depth of colour or darker.

The ingredients vary for each shade, so check out the page for the shade you're interested in, where you will find a full ingredient list.

We've also provide a detailed run down of what the ingredients are in this FAQ post.

Permanent hair colour requires a permanent oxidative pigment to work - be it PPD, PTD, PTDS or PTS - and all of these have the potential to cause an allergic reaction. Oiamiga uses PPD at the lowest possible level to get a great result, which reduces the risk of a reaction.

If you have a known PPD allergy, we'd recommend you contact us - we'd be very happy to help you choose from the other brands we stock.

Oiamiga is a permanent hair colour. With the longevity benefits from it's Rapid Activator, we'd expect it to last up to 12 weeks, depending of course on a variety of factors such as your hair health, frequency of washing and your preferred shampoo.